In turn, you are more likely to remember and use HubSpot if you want help with inbound marketing. Once you’ve used the website grader, you’ve seen that HubSpot can offer something of value to your business. So why would they take the time to make the website grader? Having a good website is relevant to marketing and sales, but grading websites isn’t the core of HubSpot’s business. Engineering as marketing: the basicsĮngineering as marketing is kind of like giving away freebies, if freebies weren’t cheap t-shirts and instead were something of true value.įor example, HubSpot, an inbound marketing and sales platform, made a free website “grader” that evaluates whether or not your site is optimized for search and mobile compatibility. Just keep on reading!ĭon’t worry - it’s not as intimidating as it sounds, and you’re about to get a crash course. So when Apple revealed their new Touch Bar, we immediately wondered, can you advertise on this thing?! After putting our heads together, we realized that yes, you can in fact advertise on Touch Bar - but it won’t be traditional advertising.Īfter all, this is an integral part of a keyboard, not a scrolling banner in Times Square. Apple isn’t going to let you flash your name and logo across someone’s computer.Īdvertising on the Touch Bar will need to be a little bit more clever than that, which is where a technique called engineering as marketing comes in.
But we are always thinking about how to reach new customers and grow your business. Even at AdEspresso, we can’t think about Facebook and Instagram ads all the time.